Marketing Principles Job
" What does the term marketing mean? Many people consider marketing simply as advertising and marketing and selling… although they are important they are only the tip from the marketing iceberg” (Kotler et al., 2008: 6). Go over this statement. Introduction
Marketing is often one of the most significant parts in ensuring an excellent business strategy. Saying so , what does the term marketing imply? Marketing, called by McDaniel (2006), is usually an company function which can be inclusive of bonding, inventing and sending away value to consumers and maintaining healthy customer human relationships which is beneficial to organization and stakeholders. Kotler (2009) defined marketing because the cultural process where individuals and groups get hold of what they demand through exchanging products with each others. The concept of swapping takes place with assorted conditions whereby there is the existing of two parties and each has value to another. They are allowed to handle anyone such as rejecting or perhaps accepting a package. As such, Kotler (2009) cogitated that the exchanging serves each good. Advertising and marketing and advertising are areas of the promoting process. Holistically, a promising online strategy comes with a numerous researches, preparing and preparations. Marketing process includes several steps. Above all, consumers' requires should be very well studied. Maslow (1970) grouped physiological requirements, security needs, social needs, esteem demands, cognitive needs, aesthetic needs and self actualization because the hierarchy of several human needs and stated that human being will try to achieve the each and every one in the needs. Advertising offerings, as with the mix of products, info or companies for instance, foodstuff, clothes and entertainment can serve the objective of satisfying these needs. (Kotler and Amstrong - 2009) Secondly, a customer-driven online marketing strategy is necessary. " What...
References: 1 . Jobber, D. (2001). Principles & Practice of Marketing, 3rd model. McGraw Hillside Publishing Organization. England.
installment payments on your Jobber, M. (2007). Concepts & Practice of Marketing, fifth edition. McGraw Hill Submitting Company. United Kingdom.
3. Kotler, P. and Armstrong, G. (2009). Advertising An Introduction, 9th edition. Pearson Prentice Lounge.
4. Maslow, A. (1987). Motivation and Personality. Ny: Harper Line.
5. McDaniel, C., Lamb, C. W. and Locks, J. N. (2006). Summary of Marketing. Thomson South-Western.
Case 14-2 – Marketing an Professional Product in Latin America 1) The Sales Manager, in this case, experienced already predetermined the outcome of his stay and the time frame…...