Retail

 Retail Dissertation

Títol: Zara and Benetton: Comparison of two business models Volum: I actually de We

Alumne: Amalia Paola Palladino

Director/Ponent: Jose M. Cabré Garcia

Departament: Organización sobre Empresas (OE)

Data: twenty eight Junio 2010

Data: twenty eight June 2010

DADES DELETE PROJECTE

Títol del Projecte: Zara and Benetton: Comparison of two business models

Nom de l'estudiant: Amalia Paola Palladino

Titulació: Ingenieria Superior Infomatica

Crèdits: 37, a few

Director/Ponent: Jose M. Cabré Garcia

Departament: Organizazión sobre empresas (OE)

MEMBRES DEL TRIBUNAL

Leader: Ferran Sabate Garriga, Fotografia de decisiones y gestión de proyectos empresariales(PDGPE)

Expressive: Francesc Tiñena Salvañ�, Compresion de datos e aspecto (CDI)

Secretari: Jose M. Cabré Garcia, Empresa y Entorno Economico (EEE)

QUALIFICACIÓ

Qualificació numèrica:

Qualificació descriptiva:

Data:

AKNOWLEDGEMENTS

First of all, I would really like to appreciate Spanish professor Jose Cabré Garcia and Italian mentor Massimo Visconti, my administrators during the dissertation, for their helpfulness. Their academics and personal help was precious throughout this difficult task;

Subsequent, I would like to take this possibility to thank the individuals who nicely spent a chance to enable myself to full successfully my own dissertation together with the best possible end result:

My family, that has supported me amazingly these years, the two financially and psychologically. Their very own love and support retained me going into difficult occasions. My man Tomasz to get his persistence and meaningful support during my hard times. All my friends attained in Barcelona who made my stay wonderful and unforgettable: Bigola, Paride, Fabri, Gabri, Peruzzo, Vinci, Mattew, Ale, Arvin, Philip, … At last, I would like to appreciate my favorite The spanish language friends: Fernando and Leire, who allowed me to to learn The spanish language.

INDEX

PHASE 1: LAUNCH

Pag. eight

CHAPTER a couple of: PROJECT

installment payments on your 1 CLASSIFICATION

2 . 2 MOTIVATION

CHAPTER 3: COMPETITIVE ADVANTAGE IN THE FAST STYLE

3. you SUPPLY STRING

3. 1 ) 1 DECISIONS ON THREE LEVELS

three or more. 1 . 2 DRIVERS OF SUPPLY STRING

3. 1 ) 3 SCOR

3. 1 ) 3. 1 METRICS

three or more. 2 FINDING AND MANUFACTURING

3. 2 . 1 DRIVE VS PULL

3. 2 . 2 JIT

3. three or more PRODUCT SETTING

3. some CONSUMER CONCENTRATE

3. 4. 1 QUICK RESPONSE

three or more. 5 SELLING

3. 6 KEY FOREIGN COMPETITORS

PART 4: ZARA CASE STUDY

3

4

five

6

six

8

on the lookout for

4. 1 ORIGINS

some. 2 FOREIGN EXPANSION

4. 2 . one particular MARKET ACCESS

4. 3 FINANCIAL INFO

4. 5 BUSINESS MODEL

some. 4. one particular DESIGN

4. 4. a couple of SOURCING AND MANUFACTURING

5. 4. 3 DISTRIBUTION

some. 4. 5 RETAILING

four. 4. four. 1 PROMOTING

4. four. 4. 2 STORES

9

9

15

11

14

16

19

21

twenty-three

24

25

25

21

27

up to 29

30

thirty six

36

37

38

forty one

43

forty-four

45

49

50

51

52

2

10 some. 5 THE REASONS FOR SUCCESS

10 4. 5. 1 UP AND DOWN INTEGRATION

doze 4. five. 2 SHORT LEAD TIME

13 some. 5. a few INFORMATION TECHNOLOGY

14 four. 5. four LOWER VOLUMES AND MORE STYLES

15 four. 5. five TARGET CHARGES

16 four. 5. 6th TARGET MARKET

seventeen 4. 6 STRATEGIC DISADVANTAGES

18 4. 6. 1 POSSIBILITIES FOR FAILURE

nineteen 4. 7 OPPORTUNITIES

20

CHAPTER five: BENETTON CASE STUDY

53

53

55

56

58

49

59

70

61

sixty two

21 5. 1 RECORD

22 five. 2 ECONOMIC DATA

twenty-three 5. a few ITS BRANDS

24 a few. 3. you UNITED COLORS OF BENETTON (UCB)

25

5. several. 1 . one particular UCB KIDS

26

5. 3. 1 . 2 UNDERCOLORS OF BENETTON

27 five. 3. 2 SISLEY

twenty-eight

5. three or more. 2 . one particular SISLEY SMALL

29 your five. 3. 3 PLAYLIFE

30 5. 4 BENETTON'S UNIT

31 your five. 4. 1 DESIGN

thirty-two

5. 5. 1 . you COLLECTIONS

thirty-three

5. some. 1 . two R& G

34

your five. 4. 1 ) 2 . one particular RECENT IMPROVEMENTS

35 5. 4. two PRODUCTION

thirty eight

5. four. 2 . one particular OUTSOURCING

thirty seven

5. 5. 2 . a couple of ITALIAN PRODUCTION

38

your five. 4. some. 3 CREATION IN EAST EUROPE AND TUNISIA

39

5. some. 4. several. 1 EAST EUROPE

45

5. four. 4. 3. 2 TUNISIA

41

five. 4. 4. 4 PRODUCTION IN ASIA

42 a few. 4. 3 LOGISTIC AND DISTRIBUTION

43 5. 5. 4 REVENUE CHANNELS

44

5. 5. 4. one particular WHOLESALE

45

5. 4. 4. a couple of RETAIL

64

68

71

71

72

72

73

73

73

73

74

75

seventy six

77

78

83

84

85

eighty six

86

87

87

88

90

80

64

a few

46

5. 4. four. 2 . 1 STORES

your five. 5 ACHIEVEMENT FACTORS

forty seven 5. five. 1 MERCHANDISE INNOVATION

twenty four 5. your five. 2 METHOD INNOVATION

49 5. a few. 3 COMPANY INNOVATION

40

5. a few. 3. one particular VERTICAL INCORPORATION

51

a few. 5. several. 2 DUAL SUPPLY SEQUENCE

52...

Bibliography:  Arnoldo Hax & Wilde II, 2003 The Delta Task. Palgrave Macmillan

 Monteiro Swatman Tavares, Towards the know-how society.

 Fernie & Sparks, 2004 Logistic and retail managing. The start of logistics

and transportation.

 Forza C., Vinelli A. (2000) Time compression in creation and division with

the textile-apparel chain

 Robert H. Lowson, 1999 Quick response: taking care of the supply cycle to meet

client demand

 Anderson, D. L. and Lee, L. L. 1999 " Coordinated Supply Restaurants: The New

Frontier, " In Achieving Supply Chain Excellence Through Technology

 Danese, P., Latino, P., Vinelli, A., 2005 " Handling business processes across

source networks: The role of coordination mechanisms”, Journal of Purchasing

 Anthony, T., 2000 Supply sequence collaboration: success in the fresh Internet

overall economy

 Srinivasan Raghunathan, 2001 " Effects of Continuous Replenishment Program

(CRP) Among a Company and Its Suppliers Information Devices,

Research organize Volume doze, Issue four

 Kurt Salmon Associates, 1993 Useful Consumer Response: Enhancing

 Garry, M., 1994 Is there life following CRP? Modern Grocer.

 Clark, T., 1994 Connecting the Food Channel: Technology,

Organizational Transformation, and Channel Performance


Related

Essay about Discuss How a External Environment Influences Management Practice. Discover and Talk about Two Difficulties of Managing in a Global... - 357

The external environment refers to the conditions, entities, events and factors adjacent an organization which usually influence its activities and choices and determine the organization's options and hazards. Factors concerning political, economic, social-cultural…...

The Effect of Formal Proper Planning on Organization Performance and Job Pleasure Essay

Introduction Telekom Malaysia International (Bangladesh) Ltd. (TMIB), established in 1996, is known as a joint venture business between Telekom Malaysia Berhad (TM) and A. T. Khan & Co. Limited.…...

Organizational patterns Essay

NOVA INSTITUTION OF ORGANIZATION AND ECONOMICS COMPANY BEHAVIOUR CONTENTS PREAMBLE PROFESSIONAL SUMMARY PART We: SAMS?S OVERVIEW AND…...

Topic: Organizational culture can be fundamentally about symbolic that means and as such cannot be managed. Talk about. Essay

п»їTopic: Organizational culture is basically about symbolic meaning and therefore cannot be maintained. Discuss. Since the last 10 years the concept of lifestyle has been employed by some company…...

Marketing Equipment Essay

Reliance new Company summary: Reliance Fresh is the comfort store file format which varieties part of the price tag business of Reliance Industrial sectors of India which is…...

Abraham Lincoln subsequently and Captivity Essay

Abraham Lincoln and Slavery What did Abraham Lincoln do and think regarding slavery during the Municipal War? In Abraham's 1st Inaugural Address he states " I actually…...

Genterology Essay

Many people have different views on aging, but many people respond with " Ageing is what you choose of it. "  There can be an increasing number…...

Uk Economic System Essay

Britian's Economic System plus the Impact of Policies with an Organisation The uk operates a diversified economic system that is among the largest in the world. The British economic system exhibits…...

marketing blend Essay

Week 8: Vitally explore the paradoxes, contradictions and complexities of the term " sustainable consumption” -May 2010 Gross annual exam twenty percent of the planet's people are…...

13 Reasons Why - Issue Essay

The cassette is nearly 30 years older and continues to be replaced by simply iPods and CDs. Yet , in 13 Reasons Why, 17-year-old Hannah Baker uses cassette…...