Penetration and recognition of Direct-to-Home Services in Bangalore, India

 Penetration and recognition of Direct-to-Home Services in Bangalore, India Essay

" PENETRATION AND POPULARITY OF DTH SERVICES IN BANGALORE CITY” " PENETRATION AND POPULARITY OF DTH SERVICES IN BANGALORE CITY”

A PROJECT RECORD

ON

" PENETRATION AND RECOGNITION OF DTH SERVICES IN BANGALORE CITY”

SUBMITTED TO

ACHARYA INSTITUTE OF ADMINISTRATION & SCIENCES (AIMS)

BANGALORE

BY

MRITYUNJOY BORA

SAGAR DEB ROY

ANSHUMAN PURKAYASTHA

MANAS JYOTI DEKA

VIKAS CHANDRA JAIN

BATCH: COME JULY 1ST 2009-2011

ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES

FIRST CROSS, FIRST STAGE

PEENYA, BANGALORE – 560058.

ANNOUNCEMENT

We hereby declare that project record is the record of real work carried out by us during the period by 6th The spring 2010 to 31st May possibly 2010 and has not been published earlier to the university or perhaps institute for the award of virtually any degree/diploma etc .

Name of the Student:

MRITYUNJOY BORA

SAGAR DEB ROY

ANSHUMAN PURKAYASTHA

MANAS JYOTI DEKA

VIKAS CHANDRA JAIN

Date:

ACHARYA COMMENCE OF MANAGEMENT AND SAVOIR

Certificate

This is to approve that Mr. Mrityunjoy Bora, Mr. Sagar Deb Roy, Mr. Anshuman Purkayastha, Mr. Manas Jyoti Deka, & Mr. Vikas Chandra Jain of Acharya Institute of Management & Sciences has successfully accomplished the job work named in partially fulfillment of requirement for the completion of PG course. This project survey is the record of traditional work carried out by them through the period coming from 6th Apr to 31st May by which he worked under my own guidance.

Job Guide:

Aishwariya P. T. Abhinn Baxi

Program Manager:

Ambali Srikumar

Date:

Place: Bangalore

ACKNOWLEDGEMENT

From this project survey we have made an honest and dedicated try to make the research material while authentic since it could. And we earnestly hope that it supplies useful and workable data and expertise to any person reading this. During this small-time frame of two months where the project reached its finalization, there were some individuals whom we wish to make a reference to and without whose help the task would have hardly ever seen the light of working day. We likewise thank to the supportive and dedicated selection of faculty affiliate for their well-timed response through personal getting together with, which greatly helped in giving the project the original direction this needed. We wish give genuine gratitude to our Prof. Ms. Ambali Srikumar, Prof. Aishwariya P. S i9000., Prof. Abhinn Baxi, because of their encouragement, featuring necessary info required to carry out the project and also supplying their personal time to information us whenever problem came about. We love to as a result of those individuals who offered their a chance to help us to gather details and each and every person who a few or other way are linked with this project work.

Name with the Student:

MRITYUNJOY BORA

SAGAR DEB ROY

ANSHUMAN PURKAYASTHA

MANI?KIS JYOTI DEKA

VIKAS CHANDRA JAIN

CONTENT MATERIAL

Chapter Number | Phase Name| Site No .

1| EXECUTIVE SUMMARY| 6 – 8

2| INTRODUCTION| on the lookout for – twenty two

3| COMPANY PROFILE| twenty three – 43

4| OVERVIEW OF LITERATURE| 44 – 56

5| RESEARCH METHODOLOGY| 57 – 66

6| INFO ANALYSIS| 67 – 98

7| CONCLUSION| 99 – 108

8| FINDINGS| 109 – 111

9| BIBLOGRAPHY| 112 – 113

EXEC SUMMARY

Analysis purpose

Nowadays in this context in the global financial crisis, the Direct to Home (DTH) industry in India is in the throes of multifarious challenges and possibilities. The ‘big game' is centered on shaping up grandiose programs to master the winning guidelines to get as much percentage of the Indian DTH cake as possible with a handful of players. Since the DTH space denotes ‘big value', akin to the room occupied by television and telephony, inter-firm rivalries possess thrown up price battles, discount strategies, procurement of transponders, committed targets for improving the subscription bottom, popular bouquet of channels, set best boxes with superior quality of videos, improving content, and so forth as a eager means to lure the Indian viewer. A neat twenty...


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