Business and management

 Business and management Essay

N10/3/BUSMT/SP1/ENG/TZ0/XX

88105013

BUSINESS AND MANAGEMENT

COMMON LEVEL

PAPER 1

Thursday night 18 The fall of 2010 (afternoon)

1 hour a quarter-hour

INSTRUCTIONS to candidates

п‚џ not open up this evaluation paper right up until instructed to do so. Do

п‚џ

Read the case study carefully.

п‚џ

Section A: answer two questions.

п‚џ

Section N: answer the compulsory problem.

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three or more pages

В© International Baccalaureate Organization 2010

–2–

N10/3/BUSMT/SP1/ENG/TZ0/XX

SECTION A

Answer two questions from this section.

1 )

N-Pharma has become a successful organization, but it primarily struggled: " poor cashflow meant that the first years had been financially challenging” (lines 6–7). Outline two problems that Yukio Nakamura's organization start-up may possibly have encountered.

[4 marks]

(b) Construct a fully classed Ansoff matrix to show N-Pharma's possible expansion strategies.

[4 marks]

(c)

Analyse the cost of " cultural and environmental audits” (line 107) to N-Pharma.

[7 marks]

2 .

(a)

Determine the following terms:

(a)

(i)

span of control (line 60)

[2 marks]

(ii) empowerment (line 64).

[2 marks]

(b) Comment on the potency of Susan James' leadership design in the Canadian subsidiary of N-Pharma.

[4 marks]

(c)

Analyse the appropriateness of any cost-based prices strategy (line 29) intended for N-Pharma's medications.

[7 marks]

3.

(a)

Tadashi Agi has been designated to the fresh post of " director of corporate and business social responsibility” (line 101). Outline two methods of recruiting that could have been used in this appointment.

[4 marks]

(b) Explain just how Tadashi Agi could use new technologies inside N-Pharma to communicate his ethical eye-sight effectively with stakeholders (lines 105–106).

[4 marks]

(c)

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Tadashi Agi is currently writing a " Charter of Ethics”, setting ethical objectives for N-Pharma (lines 102–103). Analyze the reasons why businesses consider establishing ethical aims.

[7 marks]

–3–

N10/3/BUSMT/SP1/ENG/TZ0/XX

SECTION M

Answer the compulsory question from this section.

4.

(a)

Outline two alternative tactics that could have already been used to manage the fluidity problem at the USA part of N-Pharma (line 111).

[4 marks]

(b) Explain the importance of quality assurance and quality control (lines 26–27) for N-Pharma.

[4 marks]

(c)

" N-Pharma currently sells a few of its medicines in Cina, especially through business-to-business (B2B) operations with private clinics” (lines 137–138). Explain the rewards for N-Pharma of employing B2B procedures compared to business-to-customers (B2C).

[4 marks]

(d) N-Pharma subsidiaries have a double function: they " are responsible to get both creation and circulation of N-Pharma drugs in their national markets” (lines 18–19). Discuss the advantages and disadvantages on this double part.

[8 marks]

Additional information

There is absolutely no additional information in this paper pertaining to Sections A and B.

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