L'Oreal Case Study

 L’Oreal Example Essay

Trouble Identification

There is also a need to uncover what product lines must be introduced into the Dutch industry under the Garnier name devoid of negatively effecting the current product lines already offered under the L'Oreal brand. Advice

It would be feasible to introduce one of the new Garnier product lines instead of both of them concurrently. Because there is previously a strong L'Oreal presence in the Netherlands it will hurt product sales more if they presented two new product lines at the same time. Belle Couleur may be the product to introduce mainly because 73% of Dutch women use frizzy hair color products, and in modern times there has been significant growth in the permanent hair color marketplace which will make it viable to introduce Belle Manteau into the market. By offering a limited selection, Garnier products will still have revenue, and it will certainly not hurt product sales of Recital enough to cause matter because people will be receiving what they expect from your L'Oreal brand. Specifics of the Marketing Blend

Product: The head of hair color that may be sold in the Netherlands should be particular to that regions taste, there is no reason to sell hair hues that people usually are going to obtain, it will be a waste of shelf space because they could have really what the client will buy. 33% of ladies surveyed explained they color their hair to attain warm colors, and 17% say you should achieve a brighter color. With this information, Garnier should completely focus their line on precisely what is popular with the people they are selling to.

Selling price: Belle Couleur should not enter the market being a cheap replacement for the others on the market, it ought to be somewhere at the center price range. That way consumers will not likely see it as a cheap item and avoid that but they will see it as a viable alternate, and at least give it a chance. Also, additionally in the same price range because L'Oreal's hair color item because that may be sold at a higher price.

Promotion: Because there is no real...


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