ARTICLE IN PRESS
Diary of Atmosphere Transport Supervision 11 (2005) 259–272
www.elsevier.com/locate/jairtraman
Passengers' perceptions of low priced airlines and full service carriers: A case study involving Ryanair, Aer Lingus,
Air flow Asia and Malaysia Flight companies
John N. O'ConnellГѓ, George Williams
Air flow Transport Group, College of Aeronautics, Cranfield University, Bedfordshire, MK43 OAL, UK
Subjective
Direct competition between full service flight companies and no-frills carriers is intensifying across the world. US and European total service airlines have lost a significant amount of their passengers to low cost carriers, the knowledge now becoming repeated in the domestic marketplaces of Asia. This conventional paper attempts to supply answers into a number of critical questions: Exactly what the key motorists of each form of airline's business design? Is there a big difference in passengers' perceptions among low cost companies and total service incumbents in a older European marketplace and in a rapidly expanding Asian economic system? What are the principle explanations why a passenger chooses a certain airline unit? How could a legacy carrier encourage passengers to return therefore regain their particular domestic market share? These concerns are dealt with using data obtained in passenger online surveys that were just lately conducted in Europe and Asia. l 2005 Elsevier Ltd. Every rights arranged.
Keywords: Total service air travel; Low cost company; Passenger perceptions
1 . Introduction
The aim of this paper should be to compare passengers'
selection criteria between a complete service airline and a minimal
cost jar in a mature European market and in a
rapidly growing Asian economy. Online surveys have been
performed to ascertain for what reason passengers are going for
one particular airline over one other. This daily news contributes to the literature by examining right after in passengers' perceptions between two air travel models
in contrasting geographical markets.
The paper commences by reviewing the background of the
selected companies including traffic carried and operating
price performance. It then concentrates primarily on the
research that were carried out in Europe and Asia,
highlighting key п¬Ѓndings just like passenger qualities, journey purpose, booking methods, fares, con-
ГѓCorresponding writer.
E-mail addresses: john. farreneheit. [email protected]п¬Ѓeld. ac. uk (J. F. O'Connell). 0969-6997/$ - see front side matter r 2005 Elsevier Ltd. Almost all rights arranged. doi: 12. 1016/j. jairtraman. 2005. 01. 007
necting traffic, transporter choice conditions and types of trips undertaken in the last 12 months.
installment payments on your Background in the airlines surveyed
Low cost service providers have reshaped the competitive
environment within liberalised marketplaces and have produced
significant affects in the planet's domestic voyager
markets, which usually had recently been mainly controlled
simply by full support network companies. In European countries, 14% of
available couch miles have become provided by inexpensive
airlines, with all the two most significant players easyJet and
Ryanair accounting for almost 9%. These types of carriers have
pursued simplicity, efficiency, efficiency and excessive
utilization of assets to offer low fares. Stand 1 supplies a summary of the main differentiating characteristics
between incumbent network carriers and no-frills
planned airlines.
Prior to 2002, there have been no significant low cost
timetabled carriers within the Asia Pacific rim.
ARTICLE IN PRESS
260
J. Farreneheit. O'Connell, G. Williams as well as Journal of Air Transfer Management eleven (2005) 259–272
Table one particular
Product highlights of low cost and full service carriers
Product features
Inexpensive carrier
Total service company
Brand
Prices
Distribution
Abfertigung
Airports
Cable connections
Class segmentation
Inflight
Aeroplanes utilisation
Turn-around time
Product
Ancillary income
Aircraft
Seating
Customer service
Operational activities
A single brand: low fare
Simplified: fare framework
Online and immediate booking
Ticketless
Secondary (mostly)
Point-to-point
1 class (high density)
Spend on amenities
Incredibly...
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minority' of fleet, Air Transport Intellect news, third November.
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new plane, Air Transportation Intelligence media, 11th Summer.
Aviation Strategy, 2003a. Asia's emerging low cost carriers, Aviators
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Low Fare Airline Business
Mason, K., 2001. Marketing low-cost flight services to business
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