G038428759 1

 G038428759 1 Essay

Matakuliah

Tahun

: G0384/Public Relations

: 06\

Integrated

Marketing and sales communications 2nd release

FT Prentice Hall

Sawzag Pickton

and

Amanda Broderick

1

Precisely what is Integrated Marketing Communications?

-

Is usually ‘Marketing Communications' a fancy

term for ‘Promotions'?

in many ways it really is, but it is a more

complete and more correct term.

it is just a collection of promotional and

marketing and sales communications activities.

how well this kind of collection is brought collectively

and been able is a function of included

marketing communications.

two

What is Included Marketing Communications?

Anything to think about and do

Identify as much different marketing

communications (promotions) activities as

you can (be specific).

elizabeth. g. magazine advertisements, press

releases, promotional giveaways just like

pens and diaries, company stationery,

booklets and leaflets, packaging, and so forth

3

Precisely what is Integrated Marketing Communications?

A meaning of integrated advertising

communications

IMC is a procedure which involves the management and

organisation of all agents in the analysis, organizing,

implementation and control of every marketing

sales and marketing communications contacts, media, messages and

promotional equipment focused by selected concentrate on

audiences to derive the greatest enhancement and

coherence of marketing communications effort in

obtaining product and corporate marketing

sales and marketing communications objectives.

four

What is Integrated Marketing Communications?

Real estate agents: Includes almost all individuals and organisations

mixed up in marketing communications method.

Contacts: Virtually any personal or perhaps non-personal

connection between chosen target audience

members and the business.

Product: Identifies brands, items, services and any

certain object of promotion and include, for

example, events and personalities.

Company: Corporate level marketing

marketing communications.

5

What is Integrated Marketing and sales communications?

The 4Es and 4Cs of built-in marketing

communications

IMC should certainly

•

•

•

•

be

Boosting

Economical

Useful

Effective

•

•

•

•

possess

Coherence

Persistence

Continuity

Contributory

communications

six

What is Integrated Marketing Communications?

Essential Features of IMC

• Clearly identified marketing

communications objectives that are

in line with other organisational

objectives.

• Planned way which covers the complete

extent of promoting communications

activities in an boosting and coherent

(synergistic) way.

7

What is Integrated Marketing Communications?

Key Features of IMC

• Range of focus on audiences not confined to

only customers or perhaps prospects.

• Management of forms of speak to which

may possibly form the basis of marketing

sales and marketing communications activities.

• Effective supervision and incorporation of

all promotional actions and people

included.

8

Precisely what is Integrated Marketing and sales communications?

Key Highlights of IMC

• All product/brand (‘unitised') and

‘corporate' marketing and sales communications

efforts are designed.

• Range of promotional tools – almost all elements

in the promotional combine should be included

(personal and non-personal

communications).

9

What is Integrated Marketing and sales communications?

Key Highlights of IMC

• Range of text messages (not necessarily the

same message).

• Range of Multimedia as understood to be any ‘vehicle'

able to transmit marketing

marketing communications messages and not

mass media.

15

Integration?

That'll be the Daewoo

The integrated campaign that was

one of the most successful at any time car launch

In the IPA Advertising Effectiveness

Awards, the marketing communications pertaining to

Daewoo vehicles was recommended with a

special award for integration. Inside the

preceding year, Daewoo had been voted the

Marketing Society's Durables Model of the

Yr.

11

Incorporation?

That'll be the Daewoo

Their particular campaign, devised and going by

agency Duckworth Finn Grubb Marine environments, was

particularly praised because of its strategic

thinking and placement as ‘the...


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