In cui campaign intended for real beauty

 Dove advertising campaign for genuine beauty Essay

The campaign that launched in September 2004 began with an advertising marketing campaign that presented women whose appearance strayed from the stereotypical beauty requirements that are generally seen in the media. The Dove Campaign for Actual Beauty was communicated to the public through print and television advertising, Web site, workshops and films. Dove desired to get " real” responses by having the ads inquire viewers to guage the ladies appearances. In February 2007, the third period of the advertising campaign was released with Dove using advertisements that targeted women 50 years and elderly. This famous the beauty in older women. Currently, the campaign is targeted on young girls and self-esteem. In this part of the campaign Dove produced self-esteem training courses and on the net self-esteem tools for mothers and daughters. In addition , In cui has created online films such as " Evolution, ” " Onslaught” and " Accurate Colors” that was a highly regarded industrial during the 06\ Super Dish (annual tournament game in the National Sports League). Viewers were asked to cast their ballots on Dove's Web site, campaignforrealbeatuy. com. The second phase of the plan launched in June 2006 was print and outdoor advertisements that featured six everyday ladies who had real bodies and real figure. This period was created to challenge the ideal figure standards collection by the media. Many of the tools used for the campaign happen to be funded by the Dove Self-pride Fund. This aims to build confidence and self-esteem in young girls. Completely, Dove define a daring new perspective for the brand with the Dove Movement for Self-Esteem. The Dove Movement for Self-pride provides girls everywhere with opportunities to mentor the next generation and celebrate real beauty. There are numerous ways to get involved. Dove encourages women just about everywhere to join the brand in making their vision an actuality. The study also available that only 11% of girls around the world feel comfortable using the word fabulous to describe all their looks, exhibiting that there...

References: www.dove.com

http://en.wikipedia.org/wiki/Dove_%28toiletries%29

http://psucomm473.blogspot.com/2009/03/dove-campaign-for-real-beauty.html

http://www.youtube.com/watch?v=XpaOjMXyJGk

http://www.youtube.com/watch?v=pEEAZKbul4w

http://www.unileverusa.com/media-center/pressreleases

http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx

www.campaignforrealbeauty.com

http://www.theglobeandmail.com/life/fashion-and-beauty/beauty/doves-new-campaign-real-beauty-or-sentimental-manipulation/article11746708/


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