Cigarette Pacakging

 Cigarette Pacakging Essay

Cigarette Packaging: Comparison Language Analysis

As Aussie society as well as the community develop throughout the years, many people are deciding on healthier meals choices, healthier lifestyles, and overall, are simply more health conscious. Thus, a defieicency of smoking cigarettes plus the health hazards it engenders has changed into a popular subject among the community. Recently, in Australia, legislation was passed that will require all cigs to be sold in plain green packaging, with no branding. The introduction of this legislation has stirred up much commotion, causing people to tone of voice their view through the media. In the judgment article: ' Plain cigarette packaging will alter smoking… slowly', (No Date, The Conversation), Paul Harrison conveys his support pertaining to the new legislation, as he believes, from his extended study, that it can help to discourage smoking. On the other hand, Brendan O'Neill exhibits an opposition viewpoint through his judgment article, ‘Plain packaging can be an violation of free speech' (26 November 2011, The Australian), indicating that this new law is an additional one of the government's ways of controlling the public's right to freedom of talk.

Harrison's heading ‘Plain cigarette packaging will change smoking…slowly', clearly depicts his position around the issue. The emphasis, yet , is laid heavily on the word ‘slowly', which he places after having a set of ellipses. The layout of his document mirrors his contention that plain the labels will be a ‘slow' process in encouraging cigarette smokers to quit. He begins this article by giving some background information regarding the way advertising works. Up coming, Harrison gives some evidence of the positive effects banning cigarette advertising offers achieved by using a summary with the history of cigarette smoking in Australia. He begins his next paragraph with a basic statement- ‘The next step'. The copy writer builds up his arguments in a logical and systematic fashion, reflecting his view the new legislation also functions in a step-by-step approach, which can be ‘slow' and ‘incremental'. Since Harrison's fights are written in such a way, it can be intended to make it easier for someone to follow and understand, while also aiming to show skeptical readers how a plain product packaging of smoking cigarettes products have effect in an orderly approach, rather than having an ‘immediate' and ‘direct' result.

Drawing on his experience as a mature university lecturer in business, Harrison discusses, within a professional strengthen, the tactics of marketing. This individual likens promoting to a ‘game', which utilizes ‘tactics' to encourage the consumer to purchase the actual product or brand. This kind of creates an image of game playing marketers; people that sit in back of a television set with a set of controls, applying strategies to shape customers to get their products. From this comparison, visitors are intended to experience manipulated by the commercials and ads around them, and thus, in order to feel in charge, they should accept the banning of smoking cigarettes branding. To reinforce his disagreement, Harrison cites references to ‘marketing professors Janet Hoek, Phillip Gendall and Test Louviere', aiming to convince the reader that logos is linked to a internal factor of ‘respondent conditioning', and hence people's psychological and emotional desires to smoke cigarettes will be related to ‘tobacco brand imagery'. By seeing expert facts, apart from that in the writer, the audience is reassured that the information they are offered is reliable and free from bias, and so they are prompted to believe Harrison's viewpoint.

The article writer includes a few history of smoking cigarettes in Australia and accentuates the significant changes in the volume of smokers after ‘normalisation' of nonsmoking was introduced. Within an earlier assertion, Harrison briefly mentions just how in order to give up, regardless of advertising or not, the desire to do so must first of all exist, even though the behavioral normalisation of cigarette smoking makes it tough for a person to quit....


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