Cemex Case Study Study

 Cemex Example Research Essay

Intro:

CEMEX which can be one of the greatest cement producers in the world started in 1906 by Lorenzo Zambrano Gutierrez near Monterrey in Northern Mexico. It had been initially called as Cementos Hidalgo. CEMEX remained a domestic firm till 1960. During this period it acquired business called Cementos Portland Monterrey and merged with Cementos Mexicanos. In 1982 when the economic crisis hit Mexico, the government was forced to liberalize its economy which allowed CEMEX to attract foreign expenditure. Strategic Options:

Based on the information provided in the case, CEMEX got two ideal options intended for moving forward. In 2004 CEMEX had to make a decision on two choices. Should the organization concentrate on continuous Mergers and Acquisitions since the cement industry was heating up, or perhaps should they focus on the growth of their business through which they had used. In the initially option if they still focus on mergers and acquisitions, they will have to target their particular market in developed countries where a lot of the competitors get their large percentage of the business. Also there was clearly a need intended for M& A because the bare cement industry was going up day by day, and in order to conserve the pace, M& A was required. The second option was going to focus on the growth of their current business. CEMEX had a large amount of debt due to the expansion. Hence the goal was going to focus in their current organization and help the organization reduce it is debt through efficient progress. Environmental factors:

There are lots of environmental factors which can impact and help CEMEX from growing. Considering the Political and Legal Environment component, CEMEX provides faced a lot of government regulations during the past. In the U. S., a law suit was filed against CEMEX for an issue regarding an anti-dumping process to protect America's household companies from the cement products that CEMEX was making. This helps CEMEX to be even more cautious in the international marketplace in regard of their products and the prices they...


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