Consumer Behaviour - Revlon

 Consumer Conduct - Revlon Essay

1 ) Product/Brand: Revlon Super Lustrous Lipstick

2 . Source of advertisement: CLEO publication December Issue

3. Goal of advertisement/Key message:

* To get attention to all their new product

2. To show a new graphic to Relvon: Lust

2. To encourage customers to generate purchase of the new product 5. Target Audience:

2. Attached young ladies

* Girl who uses reliable and healthy cosmetics products five. Short Description of theories/ concepts selected and software: * Attention – government factors

The Revlon Very Lustrous Lip stick focuses on incitement factors to capture the attention with the magazine readers. The advertisement is known as a full female page with celebrity Jessica Alba wearing the product. The advertisement is brightly coloured which usually gathers more attention from your reader. Likewise the position in the advertisement can be found at the first few front webpages of the mag. This position is likely to gain more attention while readers usually read the couple of front pages of the publication more carefully. Also, while using deep red lipstick applied to Jessica Alba's lips, this contrasted with all the background of her light face and bright background. Consumers are likely to pay more attention on advertisements that contrast with their qualifications. Thus, after looking at the advertisement, readers will remember the product and leave a good impression of the brand. 5. Reference Group – Desire group

People are also affected by Jessica Alba whom wore Revlon's lipstick in the advertisement. Following reading similar, readers notice how the merchandise looks great on her and aspire to wind up as her. As Jessica Samarie is a popular celebrity worldwide, she would definitely posses a lot of fans. Several loyal fans would support her validation of the cool product and buy the lipstick. 2. Maslow's Pecking order of Requirements – Cultural

The advertisement uses words just like " many kissable lips” and " lust”. This will likely attract buyer who will be in a relationship or...


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