Marketing Concept

 Marketing Concept Essay

Marketing Concept

BUS-110 IT 1

The marketing concept is a organization philosophy where a business gives products or services that a customer wants and needs simply by setting up a group of activities inside the company to also permit the company to attain their goals and objectives. Three steps active in the marketing idea are; the organization first need to find out what prospective customers needs happen to be. Second, an enterprise has to create the product or service which the potential customer desires. Third, a small business must still find approaches to provide the consumer with what they require. Businesses should certainly find methods to improve the way they determine potential user's needs, and continue to provide the products and services while continuing to help make the customer content. Doing so will benefit the business enterprise and the customer's relationship, which will lead to buyer retention. It would also be good for the business to understand the competition, and how they can still satisfy consumers better than the competitor's products or services.

The marketing concept, in the event implemented correctly should not cause too many products to become available to customers. As stated within our text, in the 1920's this way of creating products begun to create even more supply than the demand for the item (Pride, Barnes and Kapoor). I think the proliferation of any business's merchandise choices can be described as sign a company has implemented the marketing concept, and that the many product choices are the particular consumers need. Some businesses might flood the industry with different products or services, but if the demand for those goods and services is low then the organization will end up taking a loss. This would certainly not be a rewarding outcome for any business. A firm using the promoting concept will research the needs of current and potential customers to determine what they will need and when they want it. This could help the business decide how to create the products or services consumers...

Cited: Lamb, Charles W, Joseph N Hair and Carl Mcdaniel. " Advertising Management Philosofies. " Lamb, Charles Watts, Joseph Farreneheit Hair and Carl Mcdaniel. MKTG. Mason: South American Cengage Learning, 2008. 4-6.

Pride, William M, Robert J Barnes and Plug R. Kapoor. " Development of the Advertising Concept. " Pride, William M, Robert J Barnes and Plug R. Kapoor. Foundations of Business. Nyc: Houghton Mifflin Harcourt Submitting, 2009. 370.


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