Marketing Concept

 Marketing Concept Essay

Marketing Concept

BUS-110 IT 1

The marketing concept is a organization philosophy where a business gives products or services that a customer wants and needs simply by setting up a group of activities inside the company to also permit the company to attain their goals and objectives. Three steps active in the marketing idea are; the organization first need to find out what prospective customers needs happen to be. Second, an enterprise has to create the product or service which the potential customer desires. Third, a small business must still find approaches to provide the consumer with what they require. Businesses should certainly find methods to improve the way they determine potential user's needs, and continue to provide the products and services while continuing to help make the customer content. Doing so will benefit the business enterprise and the customer's relationship, which will lead to buyer retention. It would also be good for the business to understand the competition, and how they can still satisfy consumers better than the competitor's products or services.

The marketing concept, in the event implemented correctly should not cause too many products to become available to customers. As stated within our text, in the 1920's this way of creating products begun to create even more supply than the demand for the item (Pride, Barnes and Kapoor). I think the proliferation of any business's merchandise choices can be described as sign a company has implemented the marketing concept, and that the many product choices are the particular consumers need. Some businesses might flood the industry with different products or services, but if the demand for those goods and services is low then the organization will end up taking a loss. This would certainly not be a rewarding outcome for any business. A firm using the promoting concept will research the needs of current and potential customers to determine what they will need and when they want it. This could help the business decide how to create the products or services consumers...

Cited: Lamb, Charles W, Joseph N Hair and Carl Mcdaniel. " Advertising Management Philosofies. " Lamb, Charles Watts, Joseph Farreneheit Hair and Carl Mcdaniel. MKTG. Mason: South American Cengage Learning, 2008. 4-6.

Pride, William M, Robert J Barnes and Plug R. Kapoor. " Development of the Advertising Concept. " Pride, William M, Robert J Barnes and Plug R. Kapoor. Foundations of Business. Nyc: Houghton Mifflin Harcourt Submitting, 2009. 370.


Related

Topic: Organizational culture can be fundamentally about symbolic that means and as such cannot be managed. Talk about. Essay

п»їTopic: Organizational culture is basically about symbolic meaning and therefore cannot be maintained. Discuss. Since the last 10 years the concept of lifestyle has been employed by some company…...

Good Man Is Hard to Find Essay

Compare/Contrast Character Analysis Newspaper A Good Guy is Hard to look for: The Misfit and The Granny " A Good Guy Is Hard to Find" by simply Flannery…...

application of lean principles in a company study Essay

п»їHistoryPROCESSE and its EQUIPMENTS START OFF The IPI Foundation Incorporation has been in existence for three years. However , under the name of Don Proceed Lam Foundation (1993-2006)…...

marketing blend Essay

Week 8: Vitally explore the paradoxes, contradictions and complexities of the term " sustainable consumption” -May 2010 Gross annual exam twenty percent of the planet's people are…...

Marketing Equipment Essay

Reliance new Company summary: Reliance Fresh is the comfort store file format which varieties part of the price tag business of Reliance Industrial sectors of India which is…...

Abraham Lincoln subsequently and Captivity Essay

Abraham Lincoln and Slavery What did Abraham Lincoln do and think regarding slavery during the Municipal War? In Abraham's 1st Inaugural Address he states " I actually…...

Genterology Essay

Many people have different views on aging, but many people respond with " Ageing is what you choose of it. "  There can be an increasing number…...

Uk Economic System Essay

Britian's Economic System plus the Impact of Policies with an Organisation The uk operates a diversified economic system that is among the largest in the world. The British economic system exhibits…...

marketing blend Essay

Week 8: Vitally explore the paradoxes, contradictions and complexities of the term " sustainable consumption” -May 2010 Gross annual exam twenty percent of the planet's people are…...

13 Reasons Why - Issue Essay

The cassette is nearly 30 years older and continues to be replaced by simply iPods and CDs. Yet , in 13 Reasons Why, 17-year-old Hannah Baker uses cassette…...